Auto Dealer Marketing and Sales Training


A Plan That Is Right For You.

Why Enroll in DrivingSales University Training?

Over 400 Training Courses

Our huge library of automotive internet marketing courses will teach you the skills needed to succeed in today’s market. Not only the basics of car sales training, but the fundamentals of digital marketing. Topics like Automotive Social Media, SEO, PPC, Email Marketing, Lead Management and Conversion Optimization. We add new courses every month so you can stay ahead and learn the most cutting-edge strategies and tactics.

Recognized Certification

DrivingSales University’s marketing certification courses cover the latest techniques and strategies for maximizing your automotive internet marketing efforts. Upon completion, you earn the industry exclusive DrivingSales University Certified Digital Marketing accreditation. Your staff will be ready to utilize the latest digital marketing strategies with our certified car salesman training courses. See below for more information about curriculum and eligible certifications.

Dealership DNA

DSU is backed by decades of experience running high-performing dealerships, this combined with dealership-centered research, which is at the heart of curriculum. Our deep experience means auto sales training courses that offer real-world solutions to real dealership challenges. This car sales training was not built in a vacuum, our courses are from proven industry professionals.

Trusted, Proven Experience

DSU is partnered with or endorsed by NADA University, NCM Associates, Performance Inc, and many provincial and state associations. We have a proven track record of successful auto sales training strategies that will optimize your dealership. Our automotive internet sales training has helped thousands of dealers and dealership employees achieve measurable results. Read some of our testimonials.


The Value of DrivingSales University

Dedicated Performance Coach

Accountability is essential when you create any type of change within your auto dealership. DSU’s performance coaches will help your management team execute activities that build sustainable processes.

From Internet lead handling processes to online chat scoring, your team will learn what elements make a successful process—and your dedicated performance coach will ensure that your dealership can see improvement.

DSU Auto Sales Performance Coaches

Guided Learning

Successful car sales operations depend on well-executed processes. DSU’s lessons are designed to help you build these processes.

Learn how to build and manage essential automotive Internet sales training activities that will lead to measurable results. Additionally, DSU’s guided learning approach will help you gain an understanding of the techniques and best practices for optimizing your process performance.

Automotive Internet Marketing

Having a strong grasp of automotive Internet marketing strategies is critical for your dealership. We can help you review your marketing metrics, determine which matter most, and learn how to manage them effectively.

Do you know where to spend your marketing dollars? DSU will help you understand how to make data-driven marketing decisions and create campaigns that yield results.

Internet Department Management

The key to successful Internet department management is scalability. DSU can teach you how to organize your dealership to be prepared for significant growth:

  • Discover the four factors that determine the success of your dealership’s Internet department
  • See how to transform your current dealership structure to a scalable model
  • And more….

Whether your dealership utilizes an Internet store, BDC, or reverse BDC, you will learn how to set up dynamic processes to hire, recruit, and train for success.

What Happy Car Dealers Are Saying About DSU:

  • “Because of the wealth of experience and knowledge at DSU, we were able to implement new processes that really work. As a result, traffic to our website increased, the time people spent on our site doubled and we found better ways to handle Internet leads.” Allen Turner Hyundai
  • “With the continued support and training of DrivingSales University, we have increased the lead count from our website by 35%.” Allen Samuels Alliance
  • “Our Internet Lead Response Time has decreased by 50% with the help of DSU.” Earl Stewart Toyota
  • “Since enrolling in DrivingSales University we have gone from having an Internet Department to having 100% of our sales staff handling Internet Leads.” Rice Toyota