Map Your Course to Success
Tailored Performance Improvement Plans for Your Dealership.
How We Help Your Dealership Succeed
Our sweet spot is helping Sales Reps, BDC Managers and Marketing Managers improve digital marketing efforts. The result is more contacts converting from your website to the phones and on your floor.
How do you know if you’re spending your marketing dollars in the right channels? Learn a framework to use to assess the viability of different marketing opportunities and create a process to determine the store’s digital marketing direction.
Appointments are a key part of a successful Internet strategy. Learn principles to help you create a sustainable process designed to bring more appointments and converting them in your dealership.
A scalable Internet structure is an important part of handling leads effectively. This course includes insight on the elements that determine a successful structure and includes pay plans and job descriptions to attract the right personnel.
How it Works
Your dealership is unique your, training should be too based on YOUR performance gaps and YOUR goals.
Accountability Tracked To Results
Your dedicated Performance Coach keeps you continually informed of results and industry benchmarks to keep you driving toward your goal.
Dealership Benchmark Assessments
Your Performance Coach will help you compare your progress against digital marketing industry benchmarks along with mystery shopping.
How We Help Individuals Succeed
Are you the digital marketing manager? Want to hone your skills? DrivingSales University has developed eight industry recognized personal certification courses for digital marketing. Each course is structured around how to use digital marketing tools and leading techniques in your dealership to improve performance. Topics include:
Car Dealer Search Engine Optimization (SEO)
Learn how to design an SEO strategy that increases organic visits. Track competition and find new opportunities to improve performance.
Automotive Social Media Certification
Discover strategies to connect with you target customers and influence conversations on Facebook, Twitter and other platforms.
Know how to identify the key metrics and make the changes that impact your dealership’s ability to grow.
Now that you have them on your website, let’s get them to convert. Master the strategies to improve conversion.